The Strategic Communications Manager will oversee project communications, including all of the Activity’s client reporting and presentation requirements as well as all external communications in country. S/he will report directly to the Chief of Party and liaise as needed with USAID Nigeria mission representatives, other USG organizations, and bilateral national partners and stakeholders. Working closely with CNFA’s Corporate Communications team based in Washington, DC, the Strategic Communications Manager is responsible for planning, initiating and managing the full breadth of the marketing and outreach interventions, with a strong focus on capturing and promoting the reach and impact of the Activity. S/he will provide day‐to‐day management of the Activity’s communications, reporting, and outreach to various stakeholders. S/he will additionally support Activity sponsored events, such as national and international conferences and events, by organizing, branding, and producing informational materials and facilitating business participation. This position works with all project components, including the Monitoring and Evaluation and Knowledge Management team, and external stakeholders in helping optimize marketing strategies, including but not limited to collateral development, client outreach, web and mobile applications, and social media. The Strategic Communications Manager will manage one (1) staff member, the Marketing and Communications Officer.
The five-year USAID Feed the Future Nigeria Agribusiness Investment Activity, implemented by CNFA as part of the United States Government’s Feed the Future Initiative, strengthens the business enabling environment to promote private sector investment in agriculture. To achieve this goal, the activity focuses on four interrelated components: improving the ease of doing business in the agricultural sector; broadening access to finance by mitigating the credit risks of agribusinesses; promoting investment opportunities for agribusinesses to expand and scale up operations, and building the capacity and improving the performance of agribusiness micro, small, and medium size enterprises (MSMEs). In line with the U.S. and Nigerian Government’s commitment to growing the non-oil based economy, these efforts will increase the quality, quantity, market access, and diversification of Nigeria’s agribusiness sector.
Beginning in December 2018 and closing in 2023, this $15.6 million project aims to integrate thousands of small and medium enterprises (SMEs) and producer organizations as high-performing commercial actors in the value chains for rice, maize, soy, aquaculture, and cowpeas. As a result of streamlined regulations, more effective policies, improved production and processing practices, and significantly increased finance and investment flows, the project will increase the competitiveness and returns of both large and small sale agricultural enterprises. Employing a value chain approach, the Agribusiness Investment Activity aims to facilitate $200 million in new lending and $100 million in new investment across the 5 crops in the following 7 designated States: Kaduna, Niger, Kebbi, Benue, Delta, Ebonyi, and Cross River. The USAID/Nigeria Agribusiness Investment Activity is a 5-year year, $15 million effort implemented by CNFA as part of the United States Government’s Feed the Future Initiative. The project’s goal is to strengthen the business enabling environment to promote private sector investment in agriculture. Activities will encompass three broad but interrelated components: (i) improving the enabling environment (aka legal and regulatory framework) for agribusiness; (ii) expanding access to finance by mitigating the credit risks of agribusinesses; and (iii), promoting and facilitating investment opportunities for agribusinesses to strengthen their readiness to expand and scale up their operations. Taken together, these efforts will increase the capacity, added value, performance, and diversification of Nigeria’s agribusiness sector.
Duties and Responsibilities
The scope of work will include, but is not limited to, the following tasks:
- In coordination with USAID, develop targeted messaging for the Activity to convey its impact and success in keeping with USAID guidelines and priorities to internal and external stakeholders.
- Develop and maintain a communications strategy for the Activity to highlight achievements and effectively communicate progress ensuring that the strategy is aligned with CNFA’s global approach.
- Execute the overall communications strategy (internally and externally).
- Manage the process of developing and delivering contractual deliverables including quarterly and annual reports.
- Maximize, to as great a degree as practically possible, the use of mobile and internet technologies in Activity communications as well as marketing and outreach strategies.
- Support the technical teams where applicable in developing SOWs for STTA to support the identified needs of Activity partner/beneficiaries.
- Work alongside all Activity components and cross cutting team members in helping Activity beneficiaries better understand and market their services to their target audiences.
- Provide advice, and implement international best practice models, on how entrepreneurs and MSME service providers market and communicate with each other, their stakeholders and clients.
- Provide quality assurance related to informational content and product development including PPTs, fact sheets, case studies, success stories, brochures, profiles, and the preparation of talking points.
- Coordinate high-profile events, delegations, and field visits by U.S. government agencies, international organizations and donors, regional economic communities (RECs), embassies, and local partners and stakeholders.
- Take the lead in developing and maintaining the Activity website, as applicable.
- Develop social media content for platforms such as Twitter and Facebook that are managed by the USAID/Nigeria Communications Office and the CNFA Home Office Communications Department.
- Develop outreach materials including banners, brochures, reports and other forms of internal and external communications, and manage clearance processes.
- Follow communications protocols as agreed upon with USAID, the Chief of Party, and CNFA’s Corporate Communications team, including receiving approvals for outreach and deliverables.
- Represent the Activity (as needed) at events and meetings as required and liaise with relevant stakeholders, including institutional and private sector partners, to increase visibility and maximize coordination.
- Conduct interviews and capture quotes or stories as needed for reporting.
- Support programmatic events, trade shows, exhibitions and initiatives (e.g., conferences and other vents).
- Support communications with the USAID Mission and other USG agencies regarding Activity implementation, knowledge management, and information dissemination.
- Ensure program materials are branded correctly and consistently in keeping with USAID standards and branding guidelines.
- Maintain an up to date and comprehensive Activity ‘Master Contact Database’ that can be searched by component, institution, geography, or name.
- Manage the Marketing and Knowledge Management Officer.
- Collaborate with technical staff on integrated Activity plans and reporting requirements.
- Assist with the building of the capacity of Activity staff to develop reporting and promotional content from project activities; support staff with templates and reporting guidelines as needed.
- Perform other duties as requested by the COP or DCOP as needed.
- Must be legally allowed to work in Nigeria;
- University graduate with a degree in Marketing, Business, or a related field (Masters preferred);
- 5 years of experience in similar work;
- Previous experience in marketing in the field of development;
- Prior USAID experience strongly preferred;
- Demonstrated ability to unpack and communicate complex concepts simply with a range of stakeholders and sectors;
- Demonstrated experience in program and event management;
- Demonstrated experience in designing communications plans, developing and implementing knowledge management tools or systems, and developing content for social media platforms;
- Sound knowledge of Microsoft Word, Excel, and PowerPoint;
- Proficiency with Prezi, Visio or other graphic arts and desktop publishing software a plus;
- Excellent interpersonal skills and a strong team player;
- Ability to travel to support project work;
- Ability to facilitate e-marketing and web-based technologies for professional purposes;
- Experience working collaboratively with institutional and private‐sector partners and stakeholders in Nigeria;
- Ability to work well in diverse teams but also productive working individually with minimum supervision;
- Well organized, strong analytical skills, creative thinker, innovative, demonstrated personal initiative, stress tolerance, integrity and ethics;
- Excellent written and oral communications skills in English; and
- The ability to produce various informational products under tight deadlines.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, national origin, age, disability, or protected veteran status. CNFA takes affirmative action in support of its policy to advance in employment individuals who are minorities, women, protected veterans, and individuals with disabilities.
About the Organization
CNFA is a not-for-profit organization based in Washington, D.C., dedicated to stimulating economic growth in the agricultural sector by nurturing entrepreneurship, private enterprise and market linkages. CNFA specializes in fostering private sector investments in training, new technologies and marketing as a means to increase the overall competitiveness of agricultural value chains, to expand exports, and to develop skills in the rural workforce. CNFA assists smallholders in increasing household-level food security and nutrition through improved agricultural practices, introduction of new varieties, diversification of crop production, food preservation and storage, development of farmer-based organizations (FBOs) and strengthened linkages to markets.