The Livelihoods and Food Security Programme (LFSP) is a DFID-funded initiative which seeks to improve rural household incomes and their food and nutrition security. The program is implemented in Zimbabwe in ten districts drawn from three provinces, Mashonaland Central, Manicaland and Midlands.
The LFSP program has two main components as indicated below:
A. Agricultural Productivity and Nutrition (APN) Component
The Food and Agriculture Organization (FAO) manages the implementation of interventions under this component. The interventions under this component seek to raise smallholder farmers productivity by promoting improved and climate smart agricultural practices, access to finance as well as the production and consumption of safe and more nutritious food. FAO are also responsible for farmer group formation. These farmer groups are important for the MD component in aggregation of produce and establishment of Farmer Group Enterprises.
B. Market Development Component:
Palladium manages the implementation of the LFSP Market Development component (LFSP MD). The interventions under this component seek to strengthen smallholder farmers participation in agribusiness through improved linkages to various market services such as inputs and output markets. Following the Market Systems Development approach (MSD), Palladium works closely with local partners, the Agricultural Partnerships Trust (APT) and GRM Zimbabwe to facilitate implementation of inclusive business models which have potential for pro-poor economic impact in their respective communities. In this respect, various value chains and agribusiness models are continually assessed for pro-poor impact and commercial viability. The LFSP MD component provides targeted support to market actors designed to contribute towards reducing market constraints which limit potential for scale, inclusiveness and long-term sustainability. Market actors are supported under this component through a range of interventions including cost-sharing arrangements and / or provision of technical assistance (TA) to enhance the depth, scale and commercial sustainability of supported interventions.
LFSP MD is now in Phase II running up to March 2021 with activities building upon the work that was initiated from 2014 - 2018 during the project’s Phase I.
3 Purpose and Statement of Work
During Phase I, and in the inception of Phase II, MD undertook cost benefit analyses of many of the LMA business models. Most showed profitability and MD would now like to disseminate this information so that more entrepreneurs invest in technologies and their respective business models for the benefit of rural communities. The models/technologies include goat breeding, toll egg hatching, multi-crop shelling, oil pressing, and four-wheel tractors. The MD strategy includes the development of generic marketing materials that service providers can use to promote their products.
The purpose of this work is to create fact sheets which provide information on the business opportunity including:
· cost benefit analysis showing profitability
· technical features to watch out for when making a purchase
· synergistic/related business opportunities
· process flow to inform how to operationalize the model
The graphic designer will work alongside MD technical staff to create a series of startling and contemporary generic fact sheets for each business model that can be widely shared with stakeholders. We are looking for a creative and motivated designer to deliver engaging content that meets the expectations of our audiences.
4 Specific activities
The consultant will
1. Create print-ready five business model fact sheets.
2. Create e-leaflets of the five business models for sharing on WhatsApp groups and other media platforms
3. Assist LFSP MD to create cutting edge publications for the Programme
4. Direct brainstorming and creative sessions
The deliverables of this assignment are:
1. Five print-ready business model fact sheets
2. Five e-leaflet ready business model fact sheets
1 Skills, Experience and Qualifications
· Bachelor’s degree in art, graphic design, marketing, communications, journalism and other relevant fields.
· A minimum of 5 years’ digital experience, particularly with, but not limited to web, social and emerging technologies.
· A solid understanding of design copy and web practices.
· Brilliant interpersonal and communication skills.
· Have an in-depth knowledge of brand development and multichannel marketing models.
· Must be a creative and strategic thinker.
· Provide a portfolio of previously completed similar tasks
· During the implementation of this assignment - the Consultant will be managed by the Communications Officer with technical support from technical team members.
· All the outputs from this assignment will have to be approved by the LFSP MD Team Leader.