4 ways to ensure the success of innovative campaigns

With still a few days left before it ends, a unique campaign launched to galvanize support for Australian foreign aid is well on its way to meeting its target. How? We spoke to its campaign manager.

About the author

  • Lisa Cornish

    Lisa Cornish is a freelance data journalist based in Canberra, Australia. Lisa formerly worked with News Corp Australia as a data journalist for the national network and was published throughout Australia in major metropolitan and regional newspapers, including the Daily Telegraph in Melbourne, Herald Sun in Melbourne, Courier-Mail in Brisbane and online through news.com.au. Lisa has recently been awarded the 2014 Journalist of the Year by the New South Wales Institute of Surveyors.