Experts from the global development community and thinkers working in the digital space bemoan the slow pace of digital literacy among civil society organizations.
Asked for their top tips on improving digital communications across an organization, officials from the United Nations Office of the High Commissioner for Refugees, nongovernmental organization representatives and civil society consultants gathered at the Bond Annual Conference in London gave their recommendations for overcoming the biggest digital hurdles facing organizations today.
1. Keep testing what works with your digital audience.
In a study of the effectiveness of online appeals, Blue State Digital tested four variations of the same email appeal — ranging from a call to action by “change-maker” and co-founder of Partners in Health Paul Farmer to an emotional and detail-heavy plea — and found that the appeal with the bluntest language and most “transactional” tone received the most donations.