As director of mission communications for Essilor International, Lauren Wyper has over 12 years of experience in communications working with some of the world’s biggest brands and NGOs to bring about positive change through communications. A specialist in health advocacy, she has delivered global communication strategies with a focus on Asia Pacific and Africa. She graduated from the University of Edinburgh with a master's in history and has an international background having lived in the Middle East, Africa, Asia, North America, and Europe.
Why are awareness campaigns so vital to tackling poor vision? Essilor and the Fred Hollows Foundation share their insights and experiences of raising awareness of this issue in base of pyramid communities and why it is so important in any public health program.