Taleb Rifai has served as the secretary-general of the World Tourism Organization since January 2010. Mr. Rifai has an extensive background in international and national public service, the private sector and academia. He was assistant director general of the International Labour Organization, held several ministerial portfolios in Jordan (Planning and International Cooperation, Information and Tourism and Antiquities), CEO of Jordan’s Cement Company, director of the Economic Mission to Washington and director general of the Investment Promotion Corporation of Jordan.
The modern tourist wants to give back to the countries and communities they visit and reduce their impact on the environment. World Tourism Organization Director-General Taleb Rifai, U.N. Environment Executive Director Erik Solheim and U.N. Framework Convention on Climate Change
Executive Secretary Patricia Espinosa explain how to achieve that goal.