The Born HIV Free campaign has concluded with 700,000 people signing up in support of the Global Fund to Fight AIDS, Tuberculosis and Malaria. The signatures were gathered from the campaign website and YouTube as well as through advocacy partners such as Avaaz and ONE.
The signature drive forms part of a broader campaign pressing for adequate funding to help eliminate mother-to-child transmission of HIV by 2015.
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The results of the campaign, which included more than 20 million respondents and 250 million viewers, were released ahead of the Global Fund replenishment conference, which is scheduled for Oct. 5 in New York.
“The elimination of mother to child transmission of HIV is critical if we are to achieve the health Millennium Development Goals,” said Michel Kazatchkine, executive director of the Global Fund, in a press release sent to Devex. “The Born HIV Free campaign has helped to build momentum, raise awareness, and mobilize public support on this critical aspect of the response to AIDS.”
The Born HIV Free campaign was launched in May in a bid to mobilize public awareness and support for the Global Fund’s work.