Big corporations like Toyota, Virgin, Standard Chartered and Barclays appear more interested in funding efforts to address the roots of humanitarian crises than in contributing to emergency aid appeals, a correspondent for the humanitarian news service AlertNet observes.
Representatives of some of the largest corporations in the world convened last week in a breakfast meeting hosted by the British Red Cross, which briefed the delegates about its work and attempted to shore up donations to support its operations. Most of the company officials who attended seemed more interested in how crises are being prevented and less in how aid agencies are handling current ones, Katie Nguyen writes in an AlertNet blog.
“In their cost-benefit analysis, [companies] worry about giving money to tackle the symptoms of a disaster rather than its root causes. They’re troubled by aid dependency and how to nip it in the bud, and fret about giving to the ‘right’ emergency in a crowded market,” Nguyen says.
Some company executives at the breakfast meeting, for instance, said they were more inclined in investing in infrastructure and longer-term, more sustainable solutions to crises, Nguyen notes. Others, meantime, said they consider the importance of a disaster to their global offices when deciding which humanitarian aid appeals to support.
Read more development aid news online, and subscribe to The Development Newswire to receive top international development headlines from the world’s leading donors, news sources and opinion leaders – emailed to you FREE every business day.