Corporations need to ‘see a business model’ to serve the poor

The private sector has grown more engaged in international development. But for many corporations, poverty eradication remains a side rather than a core issue.

Businesses have to find a value proposition to fully commit to the cause, Marc van Ameringen, executive director of the Global Alliance for Improved Nutrition, told Devex President Raj Kumar on the fringes of the 2012 European Development Days. This, he argued, is where the future of development cooperation lies.

GAIN is an example in cross-sector collaboration. In his conversation with Kumar, van Amerigen also explained why partnering with corporations is crucial in scaling up nutrition programs and what donors like the European Commission can do to incentivize private sector engagement with the poor.

An official media partner of EDD12, Devex was in Brussels to talk with the movers and shakers in international development. We video-taped conversations with more than 50 decision makers and thought leaders from the private, nonprofit and public sectors on hot-button issues in humanitarian relief, global health, social responsibility and international development.

Check out our complete coverage of European Development Days 2012.

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