English Football League to Help Raise Money for East African Drought Victims

    In yet another cross between the sports and development worlds, England’s top football league has announced support for the U.K. Disasters Emergency Committee’s aid appeal for drought and famine victims in East Africa.

    The Premier League and its association football clubs, which include Manchester United, Arsenal and Chelsea, would donate match-day advertising space to promote DEC’s appeal on Nov. 26 to 28. This means DEC’s appeal text number will appear in place of Premier League advertising on advertising boards, in match-day programs and on players’ training bibs, according to a news release.

    Clubs also pledged to promote the DEC appeal through their websites.

    “We hope our weekend of action will bring it to the attention of the millions of fans who follow the Premier League each week and that their donations can greatly extend the excellent work of the UK Government,” league chief executive Richard Scudamore said.

    The DEC appeal has so far raised 72 million pounds ($114.45 million) for some 13 million drought and famine victims in Somalia, Ethiopia and Kenya.

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    About the author

    • Ivy Mungcal

      As former senior staff writer, Ivy Mungcal contributed to several Devex publications. Her focus is on breaking news, and in particular on global aid reform and trends in the United States, Europe, the Caribbean, and the Americas. Before joining Devex in 2009, Ivy produced specialized content for U.S. and U.K.-based business websites.

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