Getting traction for a big new idea in global development

By Jennifer Ehidiamen 14 November 2016

Ross Baird, CEO of Village Capital. Photo by: TEDx UVA / CC BY-NC-ND

Ross Baird was at a conference seven years ago when he had a light bulb moment — the idea of bringing entrepreneurs together to decide where investments should be allocated. He believed his idea could help entrepreneurs from around the world better access investment opportunities.

In his excitement he shared the idea with an experienced investor he knew. The response was not positive.

“He told me I was bonkers,” Baird, the CEO of Village Capital told Devex.

But Baird continued what was at times a difficult journey to get his idea off the ground. While many either dismissed his idea or didn’t understand it, there was investor early on who gave him positive feedback, he said.

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About the author

Ehidiamen jennifer
Jennifer Ehidiamendisgeneration

Jennifer Ehidiamen is a Nigerian writer who is passionate about communications and journalism. She has worked as a reporter and communications consultant for different organizations in Nigeria and overseas. She has an undergraduate degree in mass communication from the Nigerian Institute of Journalism, Lagos, and M.A. in business and economics from Columbia University Graduate School of Journalism, New York. In 2014, she founded Rural Reporters ( with the goal of amplifying underreported news and issues affecting rural communities.

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