Almost 200 billion tweets are sent per year. But for hashtags to go viral on Twitter, it often takes a combination of relevancy, a strong call to action and a little help from a small sample of the nearly 300 million global Twitter users.
It’s no different for those used by the global development community. We’ve laughed along with the rest of the community at hashtags used to collect and share the daily predicaments and conundrums of being a development professional.
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About the author
Carine Umuhumuza@CarineUmu
Carine Umuhumuza is the Associate Director of Communications at Devex. She writes about the latest trends, tips, and insights on media and communications to the global development community. Previously, Carine has led digital initiatives at Devex for development agencies, major corporations, NGOs, and social enterprises.