How to 'sell' resilience

Resilience as a development concept has gotten a lot of buzz. But being a new notion, not many fully understand what it means.

“It’s a bit of a sell,” Harold Brooks, senior vice president for international operations at the American Red Cross, told Devex on the sidelines of the 2013 Clinton Global Initiative annual gathering in New York. “We have to explain it but donors who have been at this for a while really appreciate and understand it especially if we can show and we can do that by doing preparedness.”

How does the American Red Cross do that? Check out the above video to learn more.

See more:

About the author

  • Eliza villarino 400x400

    Eliza Villarino

    Eliza Villarino currently manages one of today’s leading publications on humanitarian aid, global health and international development, the weekly GDB. At Devex, she has helped grow a global newsroom, with talented journalists from major development hubs such as Washington, D.C, London and Brussels. She regularly writes about innovations in global development.