Creating and executing an effective communications strategy for global development organizations is always complicated — but only more so in the face of a sweeping tide of nationalist rhetoric bent on discrediting international cooperation.
In the United States, President Donald Trump’s administration has put forward a budget proposal calling for drastic reductions to foreign aid spending. Aid in the United Kingdom faces similar challenges after Brexit, and at a time when citizens are quick to question how global development programs benefit them.
How should development leaders think and talk about their missions and results, at a time when public sentiment is moving in the opposite direction?
Devex spoke with James Helm, partner at Portland Communications and former spokesperson at the U.K. Department for International Development, about some of the ways organizations and their leaders can help bridge the gaps between powerful missions and public perceptions.
This article is for Devex Members