Melanne Verveer on the power of (data-driven) persuasion

Devex President and Editor-in-Chief Raj Kumar sits down with Melanne Verveer, executive director of the Georgetown Institute for Women, Peace and Security at Georgetown University.

There are two aspects involved in making positive change on gender issues: the technocratic and the political.

Is the development community getting the balance of these two right? Devex President and Editor-in-Chief Raj Kumar posed this question to Melanne Verveer, executive director of the Georgetown Institute for Women, Peace and Security at Georgetown University.

The question reminded Verveer of how important persuasion is. In fact, the persuasive case — based on data rather than subject matter — is what will get leaders’ attention

“It’s not been easy, frankly, persuading some of the top decision makers that they should invest in women and girls,” Verveer said.

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About the author

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    Kelli Rogers

    Kelli Rogers is a global development reporter for Devex. Based in Bangkok, she covers disaster and crisis response, innovation, women’s rights, and development trends throughout Asia. Prior to her current post, she covered leadership, careers, and the USAID implementer community from Washington, D.C. Previously, she reported on social and environmental issues from Nairobi, Kenya. Kelli holds a bachelor’s degree in journalism from the University of Missouri, and has since reported from more than 20 countries.

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