Global business leaders, including a former Facebook executive, have banded together by way of two new initiatives with a common ambitious goal: End new HIV infections among children by 2015.
The Business Leadership Council for a Generation Born HIV Free and the Social Media Syndicate were launched Jan. 27 at the annual World Economic Forum in Davos, Switzerland. Both initiatives will be implemented with help from UNAIDS and the Global Fund to Fight AIDS, Tuberculosis and Malaria, among other partners, to support country-led anti-AIDS efforts in the developing world.
The initiatives add to the growing number of ways the private sector is tapping to join the global campaign to fight AIDS, which is already supported by companies such as Chevron and Johnson & Johnson.
The Business Leadership Council comprises executives from Apax Partners, McKinsey & Company and the Children’s Investment Fund Foundation, among others. It started as part of the private sector’s contribution to a global plan the United Nations launched in 2011 to eliminate new HIV infections. With the formal launch of the council, its members are expected to bring new finances, expertise and support to meet the plan’s goals.
The council’s efforts will be supported by the Social Media Syndicate led by Randi Zuckerberg, former marketing director of Facebook and founder of R to Z Studios. This initiative seeks to harness social media’s potential to encourage influential users to post and start discussions about AIDS.
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