The U.S. Chamber of Commerce’s corporate social responsibility arm is rebranding — and while programs aren’t expected to change, it should make it easier for companies to tap into the Chamber’s resources.
The name change (the Business Civic Leadership Center is now the U.S. Chamber of Commerce Foundation Corporate Citizen Center) was a branding decision and its mission remains the same, Jesse Matton, the center’s corporate relations coordinator, told Devex.
The Chamber created the foundation about a year ago and it serves as an umbrella for all of it’s nonprofit programs.
The integration into the foundation, as reflected by the new name, may help facilitate connections across what used to be the chamber’s nonprofits, which are all part of the foundation, added Matton.
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