Q&A: How can neuroscience help philanthropy?

Giuseppe Ugazio, first Edmond de Rothschild Foundations chaired assistant professor in behavioral philanthropy at the University of Geneva. Photo by: Jacques Erard / UNIGE

BARCELONA — New efforts into researching the intersection of behavioral science and neuroscience with philanthropy could be used to help philanthropists invest in a way that better matches their motives, according to Giuseppe Ugazio, the first Edmond de Rothschild chair of behavioral philanthropy at the University of Geneva.

By better understanding the reasons why individuals engage in philanthropy, organizations could then work with individual donors to ensure giving is done in a way that resonates with their personality traits and is tied to causes they are more likely to feel passionate about.

About the author

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    Rebecca Root

    Rebecca Root is an Editorial Associate and Reporter at Devex. She has a background in journalism and communications, and has written for a variety of publications while living and working in New York and London. She is now based in Barcelona and produces multimedia editorial content for digital content series and media partnerships.