Safaricom's changing outlook: A leader on a better way of doing business

By Adva Saldinger 20 October 2015

Bob Collymore, CEO of Safaricom, Kenya’s leading mobile network operator, talks to Devex Impact associate editor Adva Saldinger.

Corporate leadership on the Sustainable Development Goals is not just for the largest, wealthiest businesses and individuals — it’s also about smaller companies that can help explain why the issues are important and contribute to scaling successful interventions or business practices.

Bob Collymore, CEO of Safaricom, Kenya’s leading mobile network operator, recently joined the B Team, an initiative co-founded by Richard Branson and Jochen Zeitz aimed at catalyzing a movement of business leaders to drive a better way of doing business for the well-being of people and planet.

Companies like Safaricom can help spread the word and offer a different perspective, and he’s honored to help provide that voice, Collymore told Devex in a recent video interview.

Rather than focusing on how to extract the most commercial value, the Kenyan telecom firm is now focused on being a player in an ecosystem and working together to tackle problems. In the end, Collymore said, commercial value tends to follow.

Watch the above clip to learn more about the B Team, how Safaricom is changing and finding unexpected benefits in tackling social challenges.

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About the author

Adva Saldinger@AdvaSal

As a Devex Impact associate editor, Adva leads coverage of the intersection of business and international development. From partnerships to trade and social entrepreneurship to impact investing, she enjoys exploring the role the private sector and private capital play in development. Previously, she has worked as a reporter at newspapers in both the U.S. and South Africa. Most recently, she has been ghostwriting a memoir for a former child slave and NGO founder in Ghana.

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