Changing company strategy is no easy business.
Internal entrepreneurs and innovators are needed to help shepherd companies through the adoption and integration of shared value as they rethink how their practices impact development.
“There is a journey to define the concept internally, to link it to core functions in a way that can show the value in a practical manner,” Christian Spano, Anglo American’s global lead for socio-economic development, told Devex in a recent video interview.
The journey will often likely face early resistance, requiring innovative minds to push ahead with new initiatives.
“[Shared value] has the form of an innovation within a business,” Spano said. “The CEO won’t accept it on day one … that’s why you need someone running the process with an entrepreneurial spirit,” he added.
Devex, in partnership with the Shared Value Initiative, FSG and Global Impact, is examining how the world’s largest international nongovernmental organizations are transitioning their partnership strategies from traditional corporate partnerships to more scalable initiatives. We’ll look at how these initiatives accelerate both social impact and a business return on investment, while highlighting engagement in shared value during this special series “The Future of International NGOs.” Join the conversation using #FutureINGO.