In sectors ranging from financial inclusion to internet connectivity to energy, governments and businesses are focused on finding new models that can deliver services to people living at the “last mile” — the communities that public and private services struggle to reach.
In humanitarian crisis, prevention, response and relief plans would do well to think of those same communities as their first lines of defense and key sources of information, International Federation of the Red Cross and Red Crescent Secretary General Elhadj As Sy told Devex at an event on the sidelines of the World Economic Forum in Davos, Switzerland.
“That is where we have outbreaks of epidemics. That is where people realize there is something not right going on,” Sy said.
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