This is what it's like to manage iNGO communications during a media frenzy

A Leica digital camera. How can iNGO communications teams make best use of media attention? Photo by: David Yu / CC BY-NC-ND

In early September, an image of a drowned Syrian boy on the coast of Turkey circulated around the world, giving way to a media frenzy about a crisis that is by no means news to the 11 million Syrians who are displaced or have already fled their country, the aid workers at the borders — or the communications professionals who have been trying to get the word out about the protracted refugee crisis for years.  

It’s the tough job of iNGO communications teams to “find a way to get people to care about something that seems distant and not urgent and ongoing and unsolvable,” said Laura Blank, international news director for World Vision, which has worked with nearly 2 million children and adults in Syria, Lebanon, Jordan and Iraq by providing food, clean water, education and health care.

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    Kelli Rogers

    Kelli Rogers is a global development reporter for Devex. Based in Bangkok, she covers disaster and crisis response, innovation, women’s rights, and development trends throughout Asia. Prior to her current post, she covered leadership, careers, and the USAID implementer community from Washington, D.C. Previously, she reported on social and environmental issues from Nairobi, Kenya. Kelli holds a bachelor’s degree in journalism from the University of Missouri, and has since reported from more than 20 countries.