An organization's brand is often synonymous with its identity — and when it's time to change things up, the journey can be long and complicated.
Why rebrand? And what does it take to transition successfully?
Devex discusses practical tips for navigating the process with PATH Chief Marketing and Communications Officer Carla Sandine and Devex Associate Director for Communications Carine Umuhumuza.
This one-hour webinar covered:
• How to decide whether a rebrand is appropriate.
• How to get buy-in from stakeholders to move forward.
• Lessons learned from a recent organizational rebrand.