Why is Kiva a 'Sticky' Idea?

    Microlender Kiva did six things right to be “the stickiest idea in social investing,” if you were to measure success through the book “Made to Stick” by authors Chip and Dan Heath.

    Sean Stannard-Stockton of Tactical Philanthropy Advisors wrote that Kiva’s system of lending to the poor fared well on the book’s stickiness checklist: It was simple, unexpected, concrete, credible, emotional and is pegged on success stories of individual borrowers.

    “When Kiva was formed, it was not designed in reaction to a large group of everyday people who were looking for a simple way to make small loans to impoverished people in the developed world. Instead, Kiva built a model that was incredibly compelling and hooked everyday donors into the world of microfinance, which until Kiva was a social investing practice reserved for institutional grantmakers,” he wrote.

    About the author

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      Tarra Quismundo

      Tarra Quismundo joined Devex Manila as a staff writer in October 2009 after more than six years of working as a reporter for the Philippine Daily Inquirer, a nationwide daily, for which she covered major breaking news in politics, military, police and international affairs. Tarra's Devex News coverage focuses on key Asian donors and top aid officials around the globe.

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