They are the global market leader in IP intercoms. They believe in building without barriers: a Greenfield creator of IP-based products that set trends in communication and security.
Brand Mission
The mission of the brand is an expansion of the brand vision. It describes the discrete steps needed to accomplish the brand vision and outlines the set of tools which will be used on the way. It is an encapsulation of what the company must actually do in order to realise its vision.
They aim to create reliable IP-based products that set global trends in communication and security.
Brand Positioning
Their brand positioning statement defines how they want their brand to be positioned in the minds of consumers; it is a description of the image they want for their brand, and a tactical tool to help us achieve their brand-management goals.
Having a clear and formalized description of their intended positioning helps us to clarify what they need to be seen to offer and to whom; how they want to be seen as different from their competition; why they think otheir customers should care; and why they should pay the prices they ask for their products.
The global market leader in IP intercoms. A creator and producer of reliable IP-based products that set trends in communication and security.
2N’s first address in Prague was on Na Nivach street, which means, “Elysian Fields". The name nicely illustrates their belief in building without barriers: a Greenfield creator of IP-based products that set trends in communication and security.
The trade name is used in everyday company communications. It is a shortened 'user-friendly' version of the name rather than the full legal title of the company.
The full legal name of the company, as registered in accordance with applicable legislation and as used on contracts, tax returns, and other legal documents. It is used only in specific communications directly connected to the company or to company-related topics (e.g. formal communication within the company, with business partners, with government and media, in legal documents, in addresses, etc).