AgroFair is the pioneer in sustainable fresh produce and fruit ingredients. Since the introduction of the first Fairtrade banana in 1996 they have developed into a producer-owned provider of sustainable fruit to leading supermarkets and food businesses in Europe. Currently they can offer a complete fruit basket of sustainable produce. All their fruit is minimum Fairtrade certified and sometimes organic certified as well.
They are the people that, back in 1996, moved heaven and earth to overcome a million European rules and regulations to successfully launch the Fairtrade Oké banana. During that process they manoeuvred so many banana skins to get to the top of the business that they got to know the field inside and out. Top to bottom.
Along the way they spread their love to more fruit & vegetables. So that’s where they are now: market pioneer in organic (EkoOké) and Fairtrade (Oké) bananas, pineapples, other fruits and vegetables. They produce and distribute. And they never stop bringing fresh ideas to the trade.
They are very proud of their two brands of fruit: Oké and EkoOké.
Their Oké brand is more than okay, it represents their great commitment to the planet and its people and to fair trade prices. As a proof of that, it has been crowned with the Max Havelaar Quality Label. So has their EkoOké line of produce, which is also certified organic.