Artisan Development Foundation promotes self-managed and self-sustaining institutions of artisans, aiming to support livelihoods of 10,000 artisan households directly and 100,000 artisans indirectly by 2020. Chitrika was started with the core objective of working with the artisan rather than the art and has still stuck to the same values. The journey was started with a vague idea of “helping” the artisan and now the idea has been transformed into an institution that believes in the inherent capacity of the artisans to learn and become a key player in the market. They work towards balancing markets, aesthetics and producer concerns for bettering the choices for producer as well as the consumer.
The basic idea is to provide better living to the artisan either through the existing livelihood or through alternative livelihoods as per the choice of the artisans. Strengthening the producer business institutions and building institutions like producers’ companies, artisan common interest groups, partnerships, private companies in each of which artisan stake and control will be the central focus. Building a marketing channel that is owned by the artisans is one of the crucial interventions to create space for producers in the market. Chitrika will reach out to the artisans through direct implementation and through partnering with other artisan NGOs/Government/CBOs. Overall it proposes an integrated approach for building enterprises wherein production, marketing and institution nurturing services have to be provided at one-go with suitable investment dose.
Chitrika will primarily work in Andhra Pradesh covering five artisan livelihoods by the year 2020. In the next 10 years it will improve the livelihoods of 10,000 artisans in Andhra Pradesh. Currently Chitrika is working with two weaver cooperatives in Srikakulam and a lacware cooperative in Etikoppaka covering 100 artisan families and 120 artisans.
Where is Artisan Development Foundation (Chitrika)