Baird’s CMC provides high-level strategic solutions to governments, corporations, and social sector organisations. Their greatest strength lies in their global team of experts – each a veteran in his or her particular field. Their combined expertise and on-the-ground knowledge can be drawn upon for projects in any part of the world. Clients trust them to put together and assess the right information to help them make sound short- and long-term decisions.
At Baird’s CMC, they believe in the value of stability and flexibility, both of which enable efficient solutions. Their network is comprised of long-standing experts across a range of sectors, each of whom is personally invested in the firm. Not a single associate has left Baird’s CMC since its inception. This bank of diverse capabilities and knowledge as well as the company’s flexible structure allow them to provide customised, 360-degree solutions in a cost-effective manner – no wasteful overheads and no outrageous bills.
Baird’s CMC’s process starts at the very beginning – market research. Their work is based on a strong foundation of carefully collated information. Then, they determine whether there is an issue or opportunity, what it is, and how they can best work with it. Over the years, they have also developed a number of in-depth models that enable accurate predictions. Their data-driven insights help make precise, real-world decisions in a world that often presents a bewildering number of choices.
Baird’s CMC’s immediate goal is to come up with ways to help their clients make better, more effective decisions. This includes helping clients engage with customers more effectively, moulding the public profiles of organisations, helping clients reach out to the right audiences using the most appropriate methods, and sensitising organisations to robust, research-based strategy planning.
Their long-term goal is to equip clients to become self-sufficient. They provide assistance in managing existing infrastructure or in setting up a project management system that allows internal staff and external vendors to implement the agreed-on programs and strategies. They do not consider it a success if they have become indispensable – they would rather help clients build their own in-house capabilities and seek their services only when required.
- Communications counsel
- New media strategy
- Advocacy and coalition building
- Crisis management
- Market research
- Strategic planning
- Staff training and development
- Risk management and mitigation