Better Direct LLC



  • Organization TypeService Providers
  • Staff6-25
  • HeadquartersUnited States
  • Founded2006
Better Direct has the resources and expertise to create customized solutions for you. Whether you are government, education, SMB, or enterprise they have the technology you need to run your organization. They will help with everything from planning, implementing, training, and installing, to following up quarterly on your emergency backup.  What you need is what they provide. By developing strategic partnerships with world class hardware manufacturers, software vendors, and large as well as specialty distributors, Better Direct provides solutions that address real business needs. Most technology solutions require a special cocktail of offerings to make an organization run.  They discuss your ideas and their own to develop the best design for growth and longevity with the lowest total cost of ownership.  Their solutions increase productivity, improve worker satisfaction, streamline processes, and provide an increased return on investment. Better Direct is a value added reseller of IT hardware, software, and services located in Tempe, AZ serving the entire United States of America. Founded in 2006 as a sales agent for IBM and Lenovo, the product line card has expanded to IBM, Lenovo, HP, Eaton, Cisco, Ipswitch WhatsUp Gold, and thousands of other manufacturers of hardware and software. Better Direct holds a GSA contract, ProcureAZ, and is listed on WSCA for most States. They are both HUBZone certified, and a Service-Disabled-Veteran-Owned-Business. Additionally, Better Direct serves customers through an online store. Better Direct is privately held, owned and operated by Mark Evans. History: Better Direct was founded in 2006 by Mark Evans.  The company started as a value add service partner for IBM and Lenovo.  Things took off and more brands were added to offer solutions for more clients.  The government program continues to grow since Better Direct is a Service Disabled Veteran Owned Business, in a HUBZone, with a GSA Contract.  Software as a service, Cloud,  is the most requested new service offering of Better Direct.  Better Direct is nimble and proactive to the changing IT needs of their clients. Mark Evans is the general manager and president of Better Direct.  Since the start he has been hands on and highly interactive with customers and their orders.  He is a two tour combat veteran.  His first was Desert Storm in 1990 and his next was Afghanistan in 2009.  Mark’s IT background is ten years with IBM Direct.  He moved to Arizona to study history at ASU while serving with the Arizona National Guard and taking a summer job sailing the Panama Canal route on a merchant tugboat.   He strives for each client to have an excellent customer experience.   He is highly available if you want to say hello or offer any feedback. In the beginning, it was the best route to get the business started by focusing on two of the most trusted brands in the IT business, IBM and Lenovo.  The business model served the company well, but there was room for expansion to offer a one stop shop IT solution center for customers.  About a year into things, Better Direct, sought additional world class brands and distributors to facilitate company growth.  IBM and Lenovo are still the best brands for lowest total cost of ownership.  They spend a lot of money on research and development and support. They focus on them, yet provide inventory and support for all major brands.  They can’t say enough good things about IBM and Lenovo. They are the most well thought out products in the industry today.  Customers still get quality with other vendors, but they stand by their recommendation of considering IBM and Lenovo as first choice. The GSA Schedule is a government contract awarded to Better Direct.  This allows buyers to purchase IT with pre-approved pricing.  The company also is a certified service-disabled-veteran-owned-business with a HUBZone certification.  These are set asides that government buyers look for to help small businesses in underutilized business areas grow and compete with the largest of companies.  Already, they have buying power that competes.  The set asides are nice though because they do a great job and are proud that their country supports their efforts too.  How to best serve their business and government is forefront on their daily agenda. New technology is on their minds.  Software as a service, Cloud, is a hot topic in IT.  Cloud is especially beneficial to small to medium businesses.   There are new brands and solutions that are offering amazing capabilities. They have over 260 cloud brands for business to recommend.  IBM SmartCloud is one.  You will still need devices to enter the Cloud.  A Lenovo is a quality choice whether it be a notebook, tablet, all-in-one desktop, workstation, or a desktop with multiple flat panel monitors. A company that has been working hard and growing since 2006, Better Direct is your proud Veteran owned solution provider.  Thank you to their long time customers, their new customers, the Better Direct team, their friends and family who helped grow Better Direct.  They all can pat themselves on the back for making a nice company possible.

Contact Better Direct LLC

Company Offices
  • United States (headquarters)
  • Tempe
  • 1343 East University Drive