Overview

  • Organization TypeAssociation
  • Staff6-25
  • HeadquartersBulgaria
  • Founded2011
BG Be Active was founded in 2011 with the sole aim of popularizing sport and the health movement among the citizens of Bulgaria. Vision: To achieve a visible change in the attitudes and culture of the Bulgarian society towards physical activity and sport for health, thus contributing to a general decrease in the percentage of physically inactive Bulgarians of all age groups. To achieve this vision, they work in partnership with organizations from different sectors: education, professional sports, business, health, ecology, transport, state and municipal institutions. Mission: -To create and maintain a network of organizations from different sectors, working to increase levels of physical activity among Bulgarians. -Develop mass information campaigns on the benefits of physical activity aimed at the general public. -To share theoretical and practical experience, to introduce working and proven practices, to organize seminars, conferences and trainings for their partners. -To initiate, coordinate and conduct massive sporting social events of a different nature to motivate Bulgarian citizens (regardless of their age, gender, income, ethnic origin, etc.) to find their own movement. -Let's work to increase active time in children and adolescents. -To create conditions for sport and physical activity in small settlements, by building public facilities and training of sports animators. An unpopular fact is that immobilization is the fourth leading cause of mortality worldwide. The "immobilisation" pandemic is the cause of many diseases, such as ischemic heart disease, cancer, type 2 diabetes, and others. Various studies have shown that immobilization is the cause of:  6%  of coronary heart disease; 10%  of colon cancer; 10%  of breast cancer; 7%  of type 2 diabetes; 5.3 million of the 57 million  deaths in the world (in 2008) caused by diseases resulting from the massive immobilization of people. What do they do well? -They are developing massive information campaigns about the benefits of physical activity aimed at the general public. -They share the theoretical and practical experience, introduce working and proven practices, organize seminars, conferences and trainings for their partners. -They initiate, coordinate and conduct massive sporting social events of a different nature to motivate Bulgarian citizens (regardless of their age, gender, income, ethnic origin, etc.) to find their own movement. -They create conditions for sport and physical activity in small settlements, by building public facilities and training of sports animators. Results and Impacts: Now WeMOVE Bulgaria - the largest public campaign in Bulgaria aimed at promoting the movement and sport for health. What have they achieved so far? From 2012 until now they managed to: - they organize over 1700 events in over 211 Bulgarian cities - driving over 800,000 people.  - So far, they have conducted over 100 different trainings across the country.  - 21% of the Bulgarian population has heard of a Now WeMOVE campaign according to a national representative survey by the Institute for Financial Research and Innovation  - In 2016 the NowWeMOVE campaign received over 1200 references in various Bulgarian media.  - The NowWeMOVE Bulgaria 2014 campaign and the Year of the Year for MOVE Week Bulgaria 2014 won the jury's sympathy and were awarded the 1st and 2nd prizes respectively.

Where is BG Be Active
Projects1Location of contracts awarded

Contact BG Be Active

Company Offices
  • Bulgaria (headquarters)
  • Plovdiv
  • 51, Lyuben Karavelov Street