Bidhaa Sasa

What They Do Bidhaa Sasa means “Products now!” in Swahili. Their mission is to improve the quality of life of rural families in East Africa. They deliver quality household goods to their clients in Kenya’s rural heartlands, for whom they provide in-house credit, making modern products accessible and affordable. As a social enterprise, they will reinvest a majority of their profits to achieve sustainability, grow their reach and ensure the fulfillment of their mission. The Problem Life for rural families in Kenya is no joke. The irony is that many suitable goods and technologies already exist that would ease their daily chores but they are not easily accessible to their clients. So, why do these goods fail to reach those who need them? The Promise They distribute life-improving products using direct selling techniques – by women for women – and offer consumer financing to the under-served and unbanked to make all products payable in affordable instalments. So, what makes them different from others? The Plan As a young start-up, they are flexible and innovative, enabling them to build a profitable sales model in an uncertain market. They work closely with their clients and partners to discover and adapt their business model. So, why do they think they can succeed?