Breakthrough ACTION and RESEARCH
Breakthrough ACTION ignites collective action and encourages people to adopt healthier behaviors—from using modern contraceptive methods and sleeping under bed nets to being tested for HIV—by forging, testing, and scaling up new and hybrid approaches to social and behavior change (SBC).
Firmly grounded in proven practices, Breakthrough ACTION works in partnership with governments, civil society, and communities around the world to implement creative and sustainable SBC programming, nurture SBC champions, mainstream new techniques and technologies, and advocate strategic and sustained investment in SBC.
The work harnesses the demonstrated power of communication—from mass media to community outreach to user-driven social media campaigns—to inspire long-lasting change, while also taking advantage of innovative approaches from marketing science, behavioral economics, and human-centered design.
Breakthrough ACTION is a five-year cooperative agreement funded by the United States Agency for International Development (USAID) to lead their SBC programming around the world. Breakthrough ACTION is a partnership led by the Johns Hopkins Center for Communication Programs in collaboration with Save the Children, ThinkPlace, ideas42, Camber Collective, International Center for Research on Women, and Viamo.
Breakthrough RESEARCH catalyzes social and behavior change (SBC) by conducting state-of-the-art research and evaluation and promoting evidence-based solutions to improve health and development programs around the world.
In partnership with a range of stakeholders, Breakthrough RESEARCH is identifying key evidence gaps and developing consensus-driven research agendas to guide priority investments in SBC research, programs, and policy.
Using cutting-edge research and evaluation methods, Breakthrough RESEARCH is addressing key questions related to SBC programming such as “What works?” “How can it work best?” “How much does it cost?” “Is it cost-effective?” “How can it be replicated, scaled, and sustained locally?”.
Ultimately, the project will equip governments, implementing partners, service delivery organizations, and donors with the data and evidence they need to integrate proven and cost-effective social and behavior change approaches into their programs.
Breakthrough RESEARCH is a five-year cooperative agreement funded by the United States Agency for International Development. The consortium is led by the Population Council in partnership with Avenir Health, ideas42, Institute for Reproductive Health at Georgetown University, Population Reference Bureau, and Tulane University.See more