Right now, their industry isn't working for the good of the 150 million people who make their clothes. Their preference for fast, trendy and affordable fashion leads to severe forms of just-in-time production at the lowest cost possible. It means cotton farmers handle dangerous pesticides that harm their health and the environment. Factory workers make clothes in dangerous conditions, and struggle to make ends meet with their meagre wages. Forced labour is rife but stays hidden in complex, murky supply chains.
They believe this can change. They believe fashion has the power to improve the lives of the men and women behind their clothes. They believe fashion can be a force for good. Their mission is to transform the industry to make that happen.
Their partnership with C&A
They're a corporate foundation. They share the same heritage, values and approach to sustainability as C&A
. And they work closely together to find the best ways to drive change.
With over 60,000 employees, millions of customers, as well as factories and suppliers in markets across the world, C&A brings another dimension to their work. Because of their partnership, they have first-hand insight into the market when we're helping farmers grow organic cotton. Their partners have the chance to test their initiatives in factories and with suppliers. And they have the potential to create 60,000 ambassadors in local communities.
When Clemens and August Brenninkmeijer founded C&A in 1841, they built a business and set a powerful idea in motion: doing business as an integral part of the community.
As the business grew, that spirit continued and a number of corporate foundations were set up to complement their private charitable giving. Instituto C&A in Brazil (1991), Fundación C&A Mexico (1999) and C&A Foundation (2011). They were founded to improve lives wherever C&A operates through educational, health and disaster relief initiatives.
Given the deep-seated challenges of the global apparel industry, they felt they could do more. So, in early 2014, they began to reorganise their three C&A foundations to align against one single vision: to make fashion a force for good.