In 1996, breast cancer caught Diane Proulx Guerrera completely by surprise. There was no pain, no symptoms and no illness. Following a biopsy, lumpectomy, chemotherapy and radiation, Diane was declared cancer free. Both Diane and her husband wanted to ensure that there would be funds available to continue the research and treatments that had saved her life. In this spirit, they founded the CURE Foundation for breast cancer in October of 1996.
In order to raise the necessary financial support to improve the outcome for those affected by breast cancer, the CURE Foundation initiated National Denim Day in 1997, an annual event accessible to Canadians from all walks of life. Businesses and organizations were encouraged to participate by allowing employees to wear denim and/or a ‘pink flower’ ribbon to work, in exchange for a suggested donation of $5.00 to the CURE Foundation.
Today, The CURE Foundation is a national foundation that provides funding for basic and clinical research for breast cancer. Our mission is to work in tandem with women and men, health professionals, other foundations and Canadian teaching hospitals to improve the outcome for those affected.
The CURE Foundation strives to raise breast cancer awareness among Canadians and help explore all possible avenues in the fight against breast cancer, to ensure no lives are lost due to a lack of funding.