DE Foundation is a non-for-profit organization. It shares a name and more than 250 years of coffee heritage and passion for coffee with the Douwe Egberts brand. Its goal is to further the sustainability of mainstream coffee and tea (prevailing volumes and qualities); working in particular with small-scale producers.
The DE Foundation was established by Sara Lee in 2002 as an independent foundation. It is fully sponsored by Sara Lee’s Coffee and Tea division. As a non-profit organisation, the foundation receives an annual donation of € 1.2 million.
In 3-5 years projects it works to improve the quality of produce of small-scale producers, supports the implementation of sustainable practices and creates market access with better prices. Since its inception in 2002, the DE Foundation has reached over 60,000 coffee and tea farms and over 130,000 people in communities around the world.
Where They Operate
Its projects are situated all around the world (Africa, Latin America & Asia). There are currently six projects active (five in coffee and one in tea).
