The association's mission is to design, develop and lead projects that preserve the environment while contributing to the local economy. Etc Terra's projects are designed to be economically viable, scalable and replicable across developing countries.
Etc Terra was born out of the ‘Carbon Action’ programme of Yann Arthus-Bertrand’s GoodPlanet Foundation. Over several years, the Carbon Action team gained significant experience in the development and management of renewable energy, forest conservation, agro-ecology and waste re-use projects.
A subset of this team saw an opportunity to apply this expertise to economic projects in developing countries and – in full collaboration with the GoodPlanet Foundation – agreed to create Etc Terra to develop and manage such projects, in continuing close association with GoodPlanet.