FOCUS-MEDIA Foundation works towards creating healthy, tolerant and prosperous communities through enlightening, educating and involving people and organizations in activities aimed at improving their living conditions and health. We provide people with the methods and instruments which help them to improve themselves and the world around them.
The FOCUS-MEDIA Foundation successfully develops the two main goals:
1. Health Protection
Improve health of young Russians by reducing the rates of spread of HIV, sexually transmitted infections (STI), other related illnesses and unwanted pregnancy/abortions, prevention of using drugs, alcohol and tobacco.
Promotion of responsible sexual behavior among young people (15-29 years old) through mass media campaigns;
Creation of favorable environment (tolerance) in society with respect to the theme of HIV/AIDS and people living with HIV (PLWH), reduction in level of stigmatization and discrimination against PLWH. Target groups: population as a whole, youth, doctors, government officials, businesses, mass media;
Promotion of healthy lifestyle and responsible behavior of teenagers (13-19 years old) through educating, empowering and involving into volunteering and peer to peer education.
Introduction of new approaches and methods (i.e. narrowcasting communication) in the field of HIV/STI/unwanted pregnancy, use of drug, alcohol and tobacco prevention.
2. Social Development and NGO Capacity Building
Improve life of local communities through efficient use of joint resources of businesses, government, NGOs and modern technologies.
Build capacities of the NGOs, social workers, and activists through developing and conducting training programs in project management, fundraising, social marketing, etc.
Disseminate knowledge and skills in the field of organizational development through writing textbooks, long distance education programs, publishing information on the web-site, etc.
Strengthen interaction and networks between government, business and non-profit sector with the aim to resolve social problems and improve living standards in local communities.
Promote charity through mass media and partner organizations.
Promote exchange of experience and introduction of new technologies through holding conferences, competitions, etc.
Up to date the FOCUS-MEDIA Foundation has implemented numerous projects aimed at developing civil society and social sphere, conducted 5 fundraising conferences (4 Russian and 1 international), organized more than 250 trainings and seminars. We developed unique multilevel training course for NGOs and state social institutions on theory and practice of management, strategic planning, fundraising, public relations, human resource management, mass media campaigns, advocacy, etc. In addition to training course we elaborated and launched distant learning course that is used by students and NGO staff in several Russian regions. Thanks to the Foundation several hundreds organizations from over 40 regions of Russia, including North Caucasus, Central and North-West Russia, Siberia, gained access to efficient contemporary social technologies and successfully use the skills they acquired in their practice. Foundation has also developed and published several textbooks for NGOs.
From the very start of its operations FOCUS-MEDIA Foundation conducts full-scale social-marketing studies in both fields of its activities; the data is highly claimed by the government and NGOs and serves as a basis for Foundation’s programs development.See more