Frezco Beverages Limited
Established in 1999, Frezco Beverages Limited is a current market leader in premium bottled water products and carbonated drinks.
The companies origins started when its present owner, Altaaf Mohammed, took over the well known “POPS” brand of carbonated drinks which had long been sold throughout Fiji for almost twenty five years. When Altaaf took over this family owned business, it was struggling to survive in the economic climate of the time, several military coups and a wealth of new competition had all taken an eventual toll on the brand. But being something of a visionary, Altaaf saw new opportunities to expand this established brand, and recognising new trends such as the growing desire for health drinks and bottled water, he invested in the company; and using the “POPS” brand, combined with other products including his own “Bula Noni” label , he literally tapped into a whole new market and the company surged forwards into the new millennium.
The quality of his products, combined with the dedication and commitment of his staff to the Frezco brand meant the company saw incredible growth in just a few short years. Following refinement of their bottling operations and Altaaf’s ability to employ only the best people, Frezco Beverages quickly formed a worldwide network of distributors, all firmly dedicated to the brand and the growth potential of its products. The popularity of the Noni products especially, was amazing, and in an amazingly short time Altaaf had built a niche market for the company with its long term future now assured.
Now in 2008, Frezco Beverages Limited distribute and market their products in over seven countries worldwide, and through his vision and acumen, Altaaf has turned a small family owned company into a globally successful market leader. Frezco still produce the original “POPS” brand of carbonated drinks which prove as popular as ever, the “FIJIAN NONI” brand has far exceeded sales expectations, and in addition Frezco are now the driving force behind the hugely successful “AQUA PACIFIC” range of natural mineral waters, which are sold both as a bottled product and now also in Dispensers which have proved incredibly popular in large companies who insist on giving their employees one of the most natural and healthiest mineral waters available today.
In cohesion with their mission statement, the corporate objectives of Frezco Beverages Limited are both simple, yet inspiring and creative, challenging their own commitment to evolve in unison with the constantly changing world around them.
A dedication to innovation. Since its conception, Frezco Beverages has always been a company that has been at the forefront of the industry, constantly seeking new and fresh ideas, alternative products that challenge their preconceptions and ask them to think differently about the way they treat their bodies by drinking new, healthy options that offer a natural yet delicious alternative. They will continue to seek new ideas, and explore new concepts to constantly bring new products to the market place.
A total commitment to the environment. From day one, Frezco Beverages has been dedicated to preserving the natural world around us, from the healthy natural ingredients found in their products, to the way they utilise the natural environment around them, Frezco have always shown this commitment and will continue to do so. Their packaging uses only PET plastics which are the most recyclable plastics currently available, but should an alternative present itself which proves even less damaging to the environment, then their commitment means they will always consider the new options.
A modern, forward thinking work ethic. Frezco have always prided themselves on being a multi-racial, multi ethnicity organisation, they believe in equal gender roles and have a policy of discouraging discrimination of any kind, applications are welcome from people with disabilities and they openly encourage this. They are a modern, progressive company that don’t believe in boundaries and will always continue to think this way. They have always considered their employees to be one of their most important assets, and as such they give them the respect and consideration that they deserve. Their staff are encouraged to bring forward new ideas and help the company to grow, their people are among the most dedicated you will ever find and share their passion and enthusiasm for the healthy products that they produce. They have a very low turnover of staff and will continue to adapt and improve where possible, to ensure that Frezco Beverages keeps its reputation as being one of the best employers in the industry.
Respect the Customer. This maybe an old cliché, but it is a core belief of the Frezco Beverages company and the high regard in which they hold their customers far exceeds that of their competitors. They have always believed in offering their clients only the finest quality products, the healthiest and most natural alternatives, the best possible packaging and branding options and the finest quality ingredients, such as the crystal clean, pure water in Aqua Pacific. But here at Frezco Beverages, they go further than just supplying the best products available, they also offer the best support and after sales service in an industry which is fast becoming “service aware”. When you buy a Frezco Beverages drink, you aren’t just buying ‘a drink’, you are purchasing a product which is one of the best quality options available, and you are buying into a company that truly believe in their products and will back them all the way, with outstanding quality control and superb customer support.
Frezco Beverages Limited Mission Statement
The Mission Statement of Frezco Beverages Limited, in unison with their company objectives, is a very simple and direct statement, one which illustrates the company ethos for producing innovative drink products, and demonstrating a devotion to healthy, beneficial alternatives.
They are a company who value both their customers and employees highly yet remain dedicated to a culture that is both multi racial and totally committed to equal opportunites. their products are often in direct partnership with mother nature, and as such they are resolute in their commitment to staying environmentally friendly, ensuring both their products and people all remain globally aware.
The Frezco Beverages Mission Statement
To innovate, improve and expand their company portfolio with new, exciting products.
To demonstrate a total commitment to providing healthy drinks in partnership with nature.
To remain committed to being a multi racial, equal opportunities company who values its employees with the same high regard which it values its customers.
To quite simply, make the drinks that you only want to drink.See more