Institutional Mission

They are the highest authority in the field of tourism in Guatemala, which governs and controls the promotion, promotion and sustainable development of the tourism industry, within the framework of legislation and sectoral planning and its coordination between the public, private and civil society sectors.

Institutional Vision

By 2025, INGUAT has established itself as the leader that effectively coordinates the development and promotion of tourism in the country, with public and private institutions, within the framework of the Master Plan for Sustainable Tourism of Guatemala 2015-2025 .

General Strategic Objective

Consolidate tourism as an axis that articulates the economic and social development of Guatemala within the framework of sustainability, in a way that contributes to generating the necessary conditions to improve the country's competitiveness in the international arena and to favor the access of Guatemalans to a dignified life .

Specific Strategic Objectives

Promote the strengthening and diversification of the tourist offer according to the order of the national tourist area, established in the Master Plan of Sustainable Tourism of Guatemala 2015-2025.

Promote the tourist destinations of Guatemala in priority and potential markets, with a favorable image of the country and providing a quality experience to visitors.

Optimize financial resources and transparency of public spending, oriented towards management by results.