A family of unique brands united by common passions: to make great design accessible to everybody and to lead the way towards a more inclusive and sustainable world.
H&M Group consists of eight defined brands — H&M, COS, Monki, Weekday, & Other Stories, H&M Home, ARKET and Afound. Together their brands offer customers a wealth of styles and trends within fashion, beauty, accessories and homewares as well as modern, healthy food. Each brand works with constant improvements of their ranges to always be relevant, while the H&M group’s investments in the supply chain, tech, advanced analytics and AI will also benefit customers of all the brands in the group.
An inspiring customer experience
They are creating a convenient and inspiring experience for their customers. Their brands engage with customers in stores and online as well as in social media and other creative places. Shopping should be easy and relevant regardless of where, when and how customers choose to shop. Therefore, they are integrating their physical stores with their digital channels. We are also working with the store experience, as well as developing the presentation and functionalities online while personalising their sites and apps.
Their shared values
The H&M group joins together 177,000 colleagues from across the world. Together, they share a values-driven way of working centred around the customer. They work in teams where innovation and creativity are promoted by the diversity within their company. Their way of working is rooted in the H&M group shared values, which build on a fundamental respect for the individual and the belief in everyone’s ability to use their own initiative. Together their values create an open, dynamic and inclusive company culture, where anything is possible.
A sustainable future
Their sustainability vision is for the H&M group to lead the change towards a sustainable fashion industry based on a fully circular approach and renewable energy. With customers around the world, they create large-scale demand for sustainable materials and circular solutions. Their long-term approach means they can support innovations and make them scalable while driving increased transparency throughout the value chain. The vision includes working to achieve a fair, equal workplace both at the H&M group and among suppliers, and contributing to good communities based on diversity and inclusion.See more