They treat their work as a laboratory.
They aim to develop a practical system of thinking that answers such questions as
What does it take to build a great idea into a company?
What management systems work best to achieve different kinds of goals? What systems fit best at different stages in a company's evolution?
What frameworks for shaping strategy apply when they work to change whole systems, not a single institution?
How can the factors driving differences in performance at the level of individuals and groups best be understood?
Their day-to-day work as advisors and entrepreneurs feeds into their system of thinking, while also providing a practical context in which to test the value of their ideas.
At Incandescent, building useful, elegant, and teachable theory is an end in itself, not just a way to grow their business.
They aim to be as much synthesizers as inventors, connecting the advances made by leading thinkers across a range of disciplines into a coherent, powerful whole.See more