At Ipsos they are passionately curious about people, markets, brands and society. They deliver information and analysis that makes our complex world easier and faster to navigate and inspires their clients to make smarter decisions.
They believe that their work is important. Security, Simplicity, Speed and Substance applies to everything they do.
Through specialization, they offer their clients a unique depth of knowledge and expertise. Learning from different experiences gives them perspective and inspires them to boldly call things into question, to be creative.
By nurturing a culture of collaboration and curiosity, they attract the highest caliber of people who have the ability and desire to influence and shape the future.
“Game Changers” – their tagline – summarize their ambition.
Their uniqueness: a multi specialist organization
To deal with its clients’ issues and offer them innovative and comprehensive solutions, Ipsos takes an approach that combines the skills in its lines of specialization.
In 2001, Ipsos acquires NPD Marketing Research and becomes a major research player in the U.S.
In 2005, Ipsos expands into qualitative research with the acquisition of Understanding UnLtd (UU). Other acquisitions lead to expansion in online and innovation research.
Along with Synovate, Ipsos acquires MMA an industry leader in the marketing mix analytics space with a fantastic growth record.
In 2015, Ipsos acquires RDA Group, the industry leading firm dedicated to vehicle quality assessment.