Johns Hopkins Health and Education in South Africa (JHHESA) is a nonprofit organization that aims to improve the health and well-being of all South Africans.
In achieving its broader objective, JHHESA uses a strategic evidence based communication approach which includes dynamic mass media and interpersonal communication initiatives.
Its communication strategies are designed to support the of South Africa's HIV and AIDS and STI National Strategic Plan.
JHHESA is affiliated to the internationally acclaimed Johns Hopkins University, Bloomberg School of Public Health's Centre for Communication Programs, based in Baltimore (U.S.A), which is a globally respected public health communication organization.
To improve the health and well-being of all South Africans.
JHHESA strives to make this vision a reality through:
Designing and implementing strategic communication programs that seek to influence social and individual behavioral change or maintenance;
Enhancing access to information and the exchange of knowledge that improves health and health care;
Developing programming that is evidence informed through conducting research that guides program design, evaluation, tests theories and advances knowledge in health communication.
Providing technical support to South African partners to design, implement, monitor and evaluate strategic social and behavioral communication interventions.
JHHESA and its partners undertake concerted campaigns to get people to internalize their risk of HIV by getting them to change behaviors that put them at risk. The campaigns direct the audience to relevant choices that will reduce their risk of HIV infection in particular:
Increase people's perception of risk to HIV infection in relation to their behaviours (Alcohol, transactional sex etc) and sexual partnerships
Encourage the development of risk reduction strategies.
Reduce the number of multiple and concurrent partners
Promote correct and consistent condom usage with all partners.
Increase the number of people who undergo HCT and TB testing
JHHESA uses the Social Ecology Model and Communication for Social and Behavioral Change, the Meta Theory as well as the strategic communication P-Process, including analysis, strategic design, development and testing, implementation, monitoring and evaluation, and preplanning.
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