Kantar is home to some of the world's leading research, data and insights expertise. Collectively, their 30,000 employees offer the most complete view of consumers – the way they think, feel, shop, share, vote and view – in over a hundred countries worldwide. For the benefit of their clients, Kantar connects these specialists as well as providing access to the wider WPP group of companies and other partners.
Their offer covers the breadth of techniques and technologies, from purchase and media data to predicting long term trends; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics.
Their strength lies in the unrivalled diversity of their people, methodologies, specialisms and points of view that seamlessly fuse to give them a unique and complete understanding of people, across the world.See more