Established in 1963, Kaplan McLaughlin Diaz (KMD) built a solid reputation on the philosophy that research creates innovative architecture. In the years since, KMD research and design projects have focused on areas such as: the unique housing needs of the elderly; the creation of active public spaces on the university campus; the development of an exciting environment in retail centers and the export of the celebratory piazza to Asia. For more than four decades, KMD has been conducting self-funded research studies and post-occupancy reviews. Their civic mindedness and genuine interest in the needs of the people for whom they design prompted the firm to devote a percentage of its fees to pro-bono work and research projects. Known as "giving something back," this program consistently generates inventive concepts ranging from development of temporary housing for San Francisco's homeless to major urban university planning for campus growth.