Helping local farmers.
Their chocolates are made through the efforts of many people.
They supply them with wet beans that come from their small landholdings. They also employ more than 100 in-house farmers for their own farm. These are farmers whose passion is farming but unfortunately do not have their own lands to till.
In 2007, the Mars Cocoa Sustainability Team set up the Mars Cocoa Development Center with the Puentespina family. From them they learned to process high-quality beans that they were eventually able to export. They in turn passed on this knowledge to local farmers.
Part of their farm became a training facility for local farmers to learn good agricultural practices on cacao farming.
This raised considerably the value of the cacao beans they harvested from their small farms, and multiplied their earnings from their crops.