The charity’s mission is to offer a lifeline to missing people and their families left behind, and publicity plays a big part in that. They have more than 100,000 followers on social media, and they share missing appeals via these channels every day.
They work quickly to get publicity out because they know that public awareness helps find people who are missing and make them safe. It gives hope to the family that something is being done. Members of the public reacting to the publicity and calling their helpline with information about sightings helps them, and the police, find missing people.
To create an impassioned society which is moved to action by the plight of missing people, where those who are missing and those left behind are given hope and professional support.