Optimetriks was founded in 2015 from the desire to help companies struggling with the management of large distribution networks. They believe in the value of measuring the performance through innovative data collection and visualisation tools.
Their ambition is to build a pan African easy to deploy solution that can help players in the Fast Movings Consumer Goods universe to increase their sales and their operations efficiency by reaching more outlets, reducing the delivery timelines, monitoring the activity of their field forces.
The areas of focus are : simplicity of usage, affordability and power of the data science. The user experience of our Android application has been well tested and proved so that any sales rep on the ground can understand the workflow and meet the requirements. The solution is affordable and can be tested for free through pilots. As they collect large amounts of data on the distribution ecosystem, they can extract value through our analytics, to predict out of stocks or optimise distribution routes for example.
Their clients range from top multinationals to local players, and also international institutions or NGOs that may have needs around field staff mission allocation.
They know it is all about people, this is why they differentiate through an always available customer service, on site face to face trainings and clear how to.