Their team consists of senior executives and advisors, each with over 25 years of experience in the consumer and retail industries, software technology, product development, and blockchain technology.
The PREDIQT platform increases consumer participation in market research, provides higher quality insight data for market research firms and brands, and does this at lower cost.
Consumers receive higher value for their personal data while they incentivize them to produce higher quality data. Through their platform, qualified data results in cost savings for sample buyers.
Brands and agencies view qualified panels for purchase through a web-enabled dashboard. They filter for data quality and display scores so that sample purchasers know what they are buying.
Through their App, consumers answer surveys and/or provide passive metering data, for which they receive appreciable incentives when their data is used.
How they do it
PREDIQT accesses panelists through exchanges and panel suppliers. Panelists opt in to receive rewards in the form of digital tokens that may appreciate in value. Panelists complete surveys through a downloadable app, and can opt in to collect passive metering data while the app runs seamlessly in the background of their devices while they use them normally.
The app feeds data and task completion indicators to their blockchain platform servers where they process, secure and validate data for sample buyers. They assign unique identifiers to respondents so that they can pay out incentives to respondents each time their data is used.See more