Protagonist is a high-growth Narrative Analytics company. Protagonist mines beliefs in order to energize brands, win narrative battles, and understand target audiences. Protagonist uses natural language processing, machine learning, and deep human expertise to identify, measure, and shape narratives.

The Protagonist platform was built on 10 years of narrative science that was initially developed to improve the American brand around the world for the US Government. Today, it's used by dozens of the world's leading CMOs, business leaders, and foundations.